Browsing: Ad Impact Award

News
Z Energy and its staff are all smiles, winning the March Ad Impact Award
By

We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton’s March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.

News
Self high fives for Lotto as Powerball campaign wins February Ad Impact Award
By

Since launching its over-arching Winning Happens tagline, NZ Lotteries and DDB have been aiming to show punters what it feels like to win. First up was its Instant Kiwi campaign, and next came Powerball and an overly-enthusiastic high-fiver called Craig. And it’s done the job and caught some attention, because that campaign has taken out the February round of Colmar Brunton’s Ad Impact Award.

News
Bonds’ booty shakin’ takes out May Ad Impact Award—UPDATED
By

Showing good looking human specimens in their undies is a well-proven advertising strategy. Often it’s all a bit OTT, with ridiculous smell the fart acting and liberal photoshopping. But Bonds has kept it casual, upbeat and slightly self-aware with its latest campaign, leading to a win in the May round of the Colmar Brunton Ad Impact Award.

News
Kleenex cleans up with Ad Impact Award
By

Bum wiping and high fashion are fairly strange bedfellows. But Kleenex’s Paper Dresses campaign has been mixing the two surprisingly well since it launched in 2009. And the final cog in this year’s nine-month campaign, which upped the ante thanks to a collaborative effort between Ogilvy, Kimberly-Clark and TVNZ, has come out on top of the September round of Colmar Brunton’s Ad Impact Award.

News
Heineken toasts Ad Impact victory as ‘The Entrance’ keeps RWC rhythm going
By

The dust has largely settled after the glorious Rugby World Cup shindig. But Heineken has kept up the momentum of the 46 percent increase in total sales it recorded in September/October when compared to the year prior after being awarded the Ad Impact Award for October for its new ad ‘The Entrance’, which was launched Super Bowl style at half-time during the final.

News
Kiwibank, you complete me
By

More like a film launch than a traditional ad campaign, Kiwibank’s cheeky new EasySwitch campaign, which encourages consumers to switch banks via an interactive YouTube channel called ‘Green Ops’ that looks and feels like a first-person POV-style game, has taken out the Colmar Brunton Ad Impact Award for August. 

News
Kiwi as Kiwi ad brings home Ad Impact bacon
By

With a whole stack of newbies that were well-liked by respondents and strong on their branding, it was a tough job picking this month’s Colmar Brunton Ad Impact Award winner. But it seems we enjoy having a bit of laugh at ourselves, because Goodman Fielder’s Kiwi Bacon ad by Buffalo Creative and Curious came out on top with its quirky celebration of our local importation traditions—and, by extension, our local pigs.

News
Colenso starts with V, ends with May Ad Impact Award
By

With the monster truck, rocket man and ladders campaigns, Colenso BBDO’s marketing initiatives for V have gained a well-deserved reputation as attention-grabbers and conversation starters. And its latest push, which features a large paintball truck splattering humpty dumpty on a wall, has done it again, tickling consumers pink in May’s Colmar Brunton Ad Impact Awards.

News
Smell of victory mixes with smell of deodorant as Rexona wins February Ad Impact Award
By

The All Blacks are everywhere these days, flogging houses, beer, Coke Zero, undies, national airlines, deodorant, sporting gear and a massive range of other products. And after the consumer votes were tallied by Colmar Brunton for February’s round of the Ad Impact Award, Rexona’s All Black-laden ‘Rituals’ ad by Naked Communications Sydney and Curious Film’s Lance Kelleher has taken out the top spot.

News
Behold! The Colmar Brunton Ad Impact Award
By

In what some marketing experts claim is the best thing since sliced bacon, Colmar Brunton has joined forces with StopPress to bring you a new—and particularly useful—addition to the website. So, dear readers, let us introduce you to the Ad Impact Award, a monthly honour that will be bestowed on the TV brand ads that are proven to have the biggest impact on consumers—and therefore get more bang for the client’s buck and better results for the brand.