After taking out last year’s best ad at the Fair Go Ad Awards for ‘Tight on Tour’, MasterCard backed it up last night for the follow-up, ‘Wedding’. And, at the other end of the spectrum, ASB and Saatchi & Saatchi’s bearded bellower Brian Blessed took the booby prize for ‘No biggy. Yes Biggy!’
There are some brilliant ads that bring joy to viewers and add to the pop-cultural landscape. And there are many more horrible ads that do the exact opposite. Either way, there’s no doubt humans have a love/hate relationship with advertising, as evidenced by the continuing popularity of Fair Go’s Ad Awards, which increased its audience from last year and crowned MasterCard’s All Blacks ‘Tight on Tour’ ad as the best and Lumino The Dentist’s ‘Love Your Smile’ ad as the worst.
Marcomms folk chatted, the huddled masses voted, a fair amount of live broadcast awkwardness ensued at Tyler St Garage and common sense eventually prevailed at the always extremely popular Fair Go Ad Awards, with DDB, Lotto and The Sweet Shop’s ‘Lucky Dog’ epic taking out Best Ad and ‘Kerrrazeee Lily Salter’ from Big Save Furniture fronting up to accept Worst Ad honours.
Fair Go presents its annual Best and Worst Ads tonight on TV One at 7.30pm. Last year’s awards episode was the 2nd most popular show in 2008, drawing nearly 750,000 viewers (just behind Dancing with the Stars).
As well as the main awards and the Student Ad …