Adshel has shown off the potential of out-of-home advertising in two campaigns, by Eta and realestate.co.nz, which launched last month and show how bus shelters can be interactive as well as informative.
In celebration of Quentin Tarantino’s latest film The Hateful Eight, and coinciding with the launch of a beer dedicated to the film, a Ponsonby pub transformed itself into a rendition of the film’s set, a Wyoming log cabin in post-Civil War America.
Sky’s History channel and DDB have teamed up for a unique Anzac activation in which fake trenches were set up in Auckland and Wellington with actors dressed as soldiers re-enacting what it would have been like during WWI.
The internet loves animals. According to CBS, a remarkable, nigh-on unbelievable, 15 percent of internet traffic is cat-related. And dogs probably aren’t far behind. Chuck in a celebrity or two and a well-made video and you’ve got all the ingredients required for modern-day marketing gold, as ASB can now attest after its promotional stunt for the ASB Classic tennis tournament received plenty of love.
After 14 years, the New Zealand Sponsorship Agency recently rebranded as Spur. And, as more brands see the benefits of creating experiences for customers that can then be amplified online, it seems the planets are coming into alignment for this small but growing agency.