articles tagged 'Accenture'

You are your own content

  • Voices
  • February 12, 2018
  • Ben Morgan
You are your own content

Accenture Interactive’s Ben Morgan takes a look at how Kiwis are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.

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Fjord Trends report predicts tensions and technology to impact 2018

  • Trends
  • December 15, 2017
  • StopPress Team
Fjord Trends report predicts tensions and technology to impact 2018

The annual Fjord Trends 2018 report has been released, which analyses seven emergent trends predicted to impact businesses, technology, design and society in the year ahead, and provides suggestions as to how organisations can navigate these currents and design for positive change.

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Movings/Shakings: 10 May—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • May 10, 2017
  • StopPress Team
Movings/Shakings: 10 May—UPDATED

Industry happenings at Maori Television, Resn, Amplifi New Zealand, Carat New Zealand, Sky TV, Chemistry Interaction, Mango, The Pond, Accenture and Onfire Design.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Regional Rundown
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Beyond the Page 2018
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TVNZ-NZ Marketing Awards 2015
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'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research

  • Voices
  • April 20, 2017
  • Ben Morgan
'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research

Accenture's Ben Morgan argues that it's important to show loyalty to customers when it matters to them, rather than rely on loyalty programmes.

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Content, content, content: a big time sap for marketers?

  • Media
  • May 31, 2016
  • StopPress Team
Content, content, content: a big time sap for marketers?

Many marketers are struggling in managing the mass of content that they are required to publish across media channels, according to a new global study from Accenture. Of the 1,078 senior marketers surveyed across 17 countries, 53 percent said that they spend more time on operational details—including, but not limited to, requirements documentation, securing legal and leadership approval and content tagging—rather than core marketing and branding activities. And Kiwi brands are facing many of the same issues.

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voices

It's alive! Welcome to the era of digitised everything and liquid expectations

  • Digital
  • November 5, 2015
  • Michael Buckley
It's alive! Welcome to the era of digitised everything and liquid expectations

The latest wave of transformative digital services has the potential to change lives to an extent far beyond the disruption caused by the previous two waves, desktop web in the 1990s and mobile in the 2000s, says Accenture Interactive's Michael Buckley.

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From CMOs and CIOs to CeXOs: technology and marketing are becoming bedfellows

  • Opinion
  • October 14, 2015
  • Michael Buckley
From CMOs and CIOs to CeXOs: technology and marketing are becoming bedfellows

Marketing and information technology have always been siloed in discrete parts of businesses. But Accenture's Michael Buckley argues that the emergence of new cross-departmental roles suggests that things are changing.

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Bauer, Designworks and Accenture play the acquisition game with a purchase apiece

  • Business
  • March 3, 2015
  • StopPress Team
Bauer, Designworks and Accenture play the acquisition game with a purchase apiece

Rather than developing capabilities from the ground up, acquisitions provide an effective means by which companies can incorporate new skills into their offerings. This has been seen internationally in purchases by the likes of Google and Facebook. But this trend is by no means exclusive to the residents of Silicon Valley. On this side of the world, Bauer Media, Designworks and Accenture have all recently acquired businesses to consolidate their offerings.

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