articles tagged 'AA'

Year in Review: Michael Healy

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: Michael Healy

With fewer competitors, a new agency, the departure of some senior staff, a range of marketing initiatives and a new brand campaign, it was a big year for Westpac. Senior brand manager Michael Healy shares his thoughts.

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The Year in Review: Laura Maxwell-Hansen

  • Year in Review brought to you by Marsden Inch
  • December 13, 2012
  • StopPress Team
The Year in Review: Laura Maxwell-Hansen

Once again, online advertising continued its steady rise in New Zealand in 2012, hitting its high water mark in the last quarter. And as the head of Yahoo! New Zealand (which recently launched its year-in-the-making new homepage and mobile site) and the new chair of the local Internet Advertising Bureau, Laura Maxwell-Hansen is well placed to see where it's heading next. Here's her take on 2012.

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TVCs of the Week: 6 November

  • TVC of the Week brought to you by Pluk
  • November 6, 2012
  • Ben Fahy
TVCs of the Week: 6 November

Air New Zealand's hairyplane, AA Insurance's tribute to the wonders of its industry and Speight's New York knocking get the goodness.

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Bookabach RWC campaign gets spidey senses tingling—UPDATED

  • Advertising
  • July 13, 2011
  • Ben Fahy
Bookabach RWC campaign gets spidey senses tingling—UPDATED

There's been plenty of discussion about the Major Events Management Act (MEMA) and the steps being taken by organisers to limit so-called ambush marketing during the upcoming 'Big Rugby Event'. Some say the rules are too draconian and kowtow to the corporates, while others believe they're fair enough because they aim to protect the sizable investment of the Rugby World Cup's official sponsors. Urgent Courier's Mobile AdVert has already come under fire from OMANZ for a possible breach. And we've found a campaign on AA's Bookabach.co.nz that looks like it's in a very similar boat. 

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The Indies
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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