Year in Review: Michael Healy

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: Michael Healy

With fewer competitors, a new agency, the departure of some senior staff, a range of marketing initiatives and a new brand campaign, it was a big year for Westpac. Senior brand manager Michael Healy shares his thoughts.

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The Year in Review: Laura Maxwell-Hansen

  • Year in Review brought to you by Marsden Inch
  • December 13, 2012
  • StopPress Team
The Year in Review: Laura Maxwell-Hansen

Once again, online advertising continued its steady rise in New Zealand in 2012, hitting its high water mark in the last quarter. And as the head of Yahoo! New Zealand (which recently launched its year-in-the-making new homepage and mobile site) and the new chair of the local Internet Advertising Bureau, Laura Maxwell-Hansen is well placed to see where it's heading next. Here's her take on 2012.

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TVCs of the Week: 6 November

  • TVC of the Week brought to you by Pluk
  • November 6, 2012
  • Ben Fahy
TVCs of the Week: 6 November

Air New Zealand's hairyplane, AA Insurance's tribute to the wonders of its industry and Speight's New York knocking get the goodness.

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Bookabach RWC campaign gets spidey senses tingling—UPDATED

  • Advertising
  • July 13, 2011
  • Ben Fahy
Bookabach RWC campaign gets spidey senses tingling—UPDATED

There's been plenty of discussion about the Major Events Management Act (MEMA) and the steps being taken by organisers to limit so-called ambush marketing during the upcoming 'Big Rugby Event'. Some say the rules are too draconian and kowtow to the corporates, while others believe they're fair enough because they aim to protect the sizable investment of the Rugby World Cup's official sponsors. Urgent Courier's Mobile AdVert has already come under fire from OMANZ for a possible breach. And we've found a campaign on AA's Bookabach.co.nz that looks like it's in a very similar boat. 

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