Running around the house and backyard in search for chocolate eggs has long been the definition of Easter. Now, New World and 99 have given the popular past-time a modern day twist by putting it into an augmented reality game.
Marketing, advertising & media intelligence
G.J. Gardner Homes is on a mission to make the home-building journey more enjoyable in its first campaign by 99’s content production unit, The Workshop.
99’s new director of strategy Dan Bye on retail being a dirty word, scam campaigns and what makes New Zealand an attractive place to work
StopPress sits down with the recent import that 99 managing director Paul Manning described as the most important appointment he'll make this year.
Warehouse Stationery has placed 99 in charge of its CRM and business-to-business loyalty programme, BizRewards, and has also appointed 99PHD (an integrated service between 99 and PHD) as its agency in charge of digital media and search. PLUS: find out who the incumbents were. UPDATE: comment from Federation.
Industry happenings over the holiday period at Tourism New Zealand, 99, MediaWorks, CricHQ, IPSOS, Finch and Vena.
Hats off to Warehouse Stationery, Vodafone, MediaWorks, Rodney Wayne and The Co-operative Bank.
In recent years, we've seen media organisations take advertising services in-house, with TVNZ Blacksand and NZME's CreateMe, and now 99 is taking on the work of journalists, by launching an offering called Newsroom, which will see it create editorial content marketing for its clients with a writer and editor. We talk to managing director Paul Manning about how the agency is taking on media organisations.
The Clemenger Group has strengthened its grip on the Spark account, with specialist retail agency 99 being appointed as the lead creative agency on the Spark Digital account.
All it took was an afternoon alone with the Sony Alpha 99 camera for me to fall in love with it (or at least like it as much as a man can like an inanimate object, without it being creepy). Sony completely hits it out of the park with this flagship full frame delight and as soon as I get a raise or win the Lotto (the latter is more likely) I'm buying into this system.