The international ads performed strongly in the June instalment of Colmar Brunton’s Ad Impact award, but it was the branding of the 3M Super Sticky Post It Notes ad that took the title, just beating out the latest Pringles campaign.
He’s one of the main brains behind Social Media Junction, he co-founded Media Mingle, Social Media Club Auckland and the marketing-related Twitter discussion #markchat, and he’s one of those rare creatures, a man working in PR. So here’s what floated—and sank—the boat of Bullet PR’s Alex Erasmus this year.
As expected, the Mother’s Day marketing juggernaut is currently running at full speed. But 3M has taken a rather novel approach to promoting its wares: it spent two days putting up over 8000 Super Sticky Post-It-Notes on the window of Whitcoulls in Auckland’s Queen St and then asked passersby to pen their own special messages to Mum.
New Zealand is quite fond of large novelty structures: giant carrots, trout, sheep and L&P bottles are practically everywhere. And now we’ve got another one to add to the list: the world’s largest graphic film installation.