As the Super Rugby season returns, so have KFC's rugby-themed campaigns to celebrate the love of the game by rewarding fans for their support - this time by letting them spend time with the players.
Marketing, advertising & media intelligence
2degrees, Samsung, Holden and Scapegrace show us how it's done.
This evening 2degrees will be taking over TV channels nationwide for 60-seconds as it rolls out a new brand campaign, via DDB, that shows how its services are an intrinsic part of everyday life.
A round of applause for Good Health, Hell Pizza, 2degrees and Huckleberry.
Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.
2degrees will be the exclusive telecommunications partner for all five New Zealand teams competing in the Investec Super Rugby competition from February 2018.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
2degrees chief marketing officer Roy Ong has confirmed the appointment of DDB as the telco’s new brand agency.
Only seven months after retaining Special Group as its lead creative agency, 2degrees has now confirmed that it has parted ways with the independent shop.
Colmar Brunton has announced the brand ads that had the most impact in April and while there's usually an overall winner of the Ad Impact Award, this time, Sanitarium, Youi and 2degrees share the recognition.
Speed is a huge consideration for those changing their internet service provider, and 2degrees is hoping to pitch itself as a speedy option in a tongue-and-cheek campaign, by Special Group and The Sweet Shop, that ponders why its broadband is so fast.
If there's one thing that the US presidential election taught us, it's that mentioning your competition (even if you have a very compelling argument) probably isn't a good idea. And with this in mind, it's somewhat surprising that Skinny Mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: "Don't waste your time hunting for 2degrees' data".
Take a bow 2degrees, ASB and Countdown.
Pokemon Go meets data desperation: 2degrees dumps 200 million megabytes of free data around New Zealand, invites Kiwis to collect it all
Mobile and broadband service provider 2degrees has taken a page out of the Pokemon Go playbook for its Christmas campaign this year. The company has created an augmented reality game that enables mobile users to collect data bundles dropped throughout the country.
2degrees has come out on top of Colmar Brunton's August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.
A round of applause for 2degrees, ASB and New World.