2degrees chief marketing officer Roy Ong has confirmed the appointment of DDB as the telco’s new brand agency.
Marketing, advertising & media intelligence
Only seven months after retaining Special Group as its lead creative agency, 2degrees has now confirmed that it has parted ways with the independent shop.
Colmar Brunton has announced the brand ads that had the most impact in April and while there's usually an overall winner of the Ad Impact Award, this time, Sanitarium, Youi and 2degrees share the recognition.
Speed is a huge consideration for those changing their internet service provider, and 2degrees is hoping to pitch itself as a speedy option in a tongue-and-cheek campaign, by Special Group and The Sweet Shop, that ponders why its broadband is so fast.
If there's one thing that the US presidential election taught us, it's that mentioning your competition (even if you have a very compelling argument) probably isn't a good idea. And with this in mind, it's somewhat surprising that Skinny Mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: "Don't waste your time hunting for 2degrees' data".
Pokemon Go meets data desperation: 2degrees dumps 200 million megabytes of free data around New Zealand, invites Kiwis to collect it all
Mobile and broadband service provider 2degrees has taken a page out of the Pokemon Go playbook for its Christmas campaign this year. The company has created an augmented reality game that enables mobile users to collect data bundles dropped throughout the country.
2degrees has come out on top of Colmar Brunton's August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.
2degrees has launched a new campaign, with Special Group and The Sweet Shop, to promote its rollover data plans by popping the question: where does all that unused mobile data go?
2degrees has kicked off a pitching process for its advertising business, and is currently accepting interest from possible suitors.
Newshub, Spark, AMI, 2degrees, and Trustpower roll out another round of their respective campaigns.
Church Road Winery, The New Zealand Blood Service, 2degrees and ANZ step up to the podium this week.
At a press conference, held on Thursday, Vodafone chief executive Russell Stanners sat alongside Sky chief executive John Fellet, Sky chief financial officer Jason Hollingworth and Sky chairman Peter Macourt, during a presentation that saw the executives outline their motivations and plans for forming the joint company. And, as is often the case with such events, the most interesting discussion happened when journalists started asking questions.
This last Sunday again marked a day of breakfast in bed, being taken out for a meal or watching kids take over all the chores. It also again served as another excuse for marketers to inundate us with their Mother's Day-themed advertising. We look at some of the most creative efforts that popped up this year.