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Slow and steady? Not in this game

Marketing is a trade with many tricks, but EightyOne partners Matt West, Carlos Constable and Jason Wells reckon the key to success is being nimble ...

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A screen to be reckoned with

Digital media has seen massive growth in recent years and the digital players have waged a fairly successful PR campaign to extol their own virtues ...

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Attention to detail: How Omnicron transformed WooHoo’s media message

It’s tax return time again and this year, WooHoo’s vying for business with a new campaign, via Omnicron and a network of specialists, that captures ...

topics
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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A pen is only as mighty as the writer

As the winds of change gust through the industry, Flying Start executive content producer Sam McCauley argues that it pays to hold onto some of ...

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Explaining marketing automation: The agency

In this final instalment of a three-part series, we chat to Track's managing director Rob Limb to get an agency perspective on what New Zealand ...

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What you didn’t know about Millennials

Millennials, like no other consumer group, are driving how, when and where they want marketing messages to engage them. Considering their digital habits, it would ...

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Explaining marketing automation: The client

In the second of a three-part series, we talk to three Ubiquity clients—Neon, Methven and FAB Group—to get their take on what marketing automation has ...

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Explaining marketing automation: The provider

In the first of a three-part series, we talk to a marketing automation provider to get their insights on what the service and technology can ...

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17 years on: SilverStripe on how it's delivering customer experiences and client results

For an established company like SilverStripe, the secret to its longevity lies in its start-up mentality. Caitlin Salter takes a look.

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Segmentation of one too many

If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and ...

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Data: Real-Time or Right Time?

While real-time data is getting a lot of attention, it’s not for everyone – and rightly so. Qrious general manager Simon Conroy says for organisations ...

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Fairfax Media explodes brand growth in print and online

With the mass of content flooding the internet, Fairfax Media aims to stand out from the crowd with insightful stories based on journalistic nous. A ...

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Confessions of the Admen

Does the public really use as much TV as you think? Do they still tune in to live programmes? Do you really know how much ...

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‘Turbulence isn’t always a bad thing’: How magazine brands are innovating their way through the multimedia age

As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, ...

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A country of 'Bravoholics': Bravo's Chris Taylor aims to build on a strong start

It’s been seven months since Bravo hit New Zealand screens, delivering a constant stream of American reality programming to free-to-air TV. We speak to NBCUniversal’s ...

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