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16 lessons from 12 years working with the 50+ demographic
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16 lessons from 12 years working with the 50+ demographic

If you think anyone aged 50+ is old, past their use by date or is simply boring think again. 50 is only the halfway point and there’s a heck of a lot of life left. Consultant Richard Poole shares how the demographic is made up of tech-savvy, travelling and entrepreneurial individuals.

The rise of how-to content
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The rise of how-to content

In the first of this four-part series, StopPress speaks to Augusto – which has led the curve in content strategy and creation for more than 10 years – about some of the rising trends in content marketing. First up, the rise of How-to’s.

NZME's chief executive officer Michael Boggs on radio
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NZME's chief executive officer Michael Boggs on radio

StopPress talks to Michael Boggs, NZME's chief executive officer, about why radio is such a strong platform, engagement with audiences, and the latest Commercial Radio Survey Results.

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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How to get great results from your in-store demonstration
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How to get great results from your in-store demonstration

For FMCG brands, in-store demonstrations can be a powerful part of the marketing mix. A well-planned and executed campaign can make sales soar and build retail confidence in your brand. On the flip side, a poorly run campaign can waste marketing budget and negatively affect your brand and your relationship with the stores. So, what do you need to do to make sure your in-store campaigns get great results and deliver strong ROI?

What keeps me up at night: PHD's Simon Bird

  • StopPress + Tech Futures Lab
  • July 3, 2018
  • StopPress Team
What keeps me up at night: PHD's Simon Bird

PHD strategy director Simon Bird discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.

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