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'Persistence is key': Richard Poole on GrownUps' growth

11 years since founding GrownUps, Richard Poole sits down with us to reflect on the website’s chapters and the lessons he’s learned along the way.

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Matt Headland on NZME's long-term strategy and radio's contribution to ad spend

In the wake of another strong survey result for NZME, we talk to head of agency markets Matt Headland about what it's doing to narrow ...

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It’s not just what you say, it’s how fast you say it

Ipsos takes a look at what your reaction times are telling your favourite brands.

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The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
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Another lens in a media strategist’s toolkit: how agencies are going to use the MPA Magazine 360

Following the launch of the Magazine Publishers Association (MPA) Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and ...

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Magazines’ hearts continue to beat

Kellie Northwood, CEO, TSA Limited explores the growing strength of magazines not just for the reader but also brands who are wanting to cut-through the ...

voices
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TV quiz results: industry’s (tele)vision not that great

We tested StopPress readers' knowledge of modern media consumption. And the results indicate that things aren't always as clear as what they seem.

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Linear is local: why free-to-air TV is still ‘a mirror into New Zealand’s soul’

With an endless library of overseas programming on offer online, where can New Zealanders go to get a fix of content that’s relevant and familiar ...

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The battle for attention (a digital reality check)

Ipsos takes a look at digital's value in the fragmented media environment to see how it could be used more effectively.

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Transparency in a world of walled gardens

It’s only fitting in an election year, that a word usually reserved for political debate has become the key talking point in advertising. So how ...

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Pureprofile on mapping the ever-changing consumer

With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out ...

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Michael Boggs on NZME's bounce back, the New Zealand radio industry and growing digital revenue

NZME celebrated a strong survey result, with all its stations growing listener numbers. We chat to the media company's chief executive about the latest round ...

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Looking at direct through a digital lens

Think ‘direct marketing’ and what comes to mind? If it’s personalised mail and email you’re not wrong, but in the context of our digital world, ...

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Beware the self-limiting brief and the limits of your own business culture

Ipsos takes a look at market research to see where the value lies for research buyers.

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The essential steps for building and maintaining a best-in-class customer experience culture

Engagement, insight, action, embedment—Ipsos shares its advice on creating a successful customer experience culture.

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The evolution of a craft

To produce one substantial, quality piece of content, or to produce a substantial number of pieces? To stick to one platform or spread over many? ...

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