Close
Close

Got a story? Email editor@stoppress.co.nz

Sponsored content

Energising business - Shopper marketing goes strategic

Like so much in the marketing and communications arena, much of what is done is based on intuition and approximation. Shopper Marketing has tended to ...

Sponsored content

Looking at direct through a digital lens

Think ‘direct marketing’ and what comes to mind? If it’s personalised mail and email you’re not wrong, but in the context of our digital world, ...

Sponsored content

From the client out

Agencies don’t last 40 years unless they’re doing something right. And sitting down with the team at Insight Creative, NZ Marketing discovers the right thing ...

topics
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
Sponsored content

The tension of opposites: left and right brain thinking

Successful branding is usually derived from the artful fusion of left and right brain thinking – literally a tension of opposites. This is a story ...

Sponsored content

Maritime NZ, Rebel Sport and News Works collaborate to keep the nation safe on the water

Bravado, escapism, and lack of planning often lead to New Zealanders taking unnecessary—and sometimes fatal—risks on water. The team at News Works knew that something ...

Sponsored content

Slow and steady? Not in this game

Marketing is a trade with many tricks, but EightyOne partners Matt West, Carlos Constable and Jason Wells reckon the key to success is being nimble ...

Sponsored content

A screen to be reckoned with

Digital media has seen massive growth in recent years and the digital players have waged a fairly successful PR campaign to extol their own virtues ...

Sponsored content

Attention to detail: How Omnicron transformed WooHoo’s media message

It’s tax return time again and this year, WooHoo’s vying for business with a new campaign, via Omnicron and a network of specialists, that captures ...

Sponsored content

A pen is only as mighty as the writer

As the winds of change gust through the industry, Flying Start executive content producer Sam McCauley argues that it pays to hold onto some of ...

Sponsored content

Explaining marketing automation: The agency

In this final instalment of a three-part series, we chat to Track's managing director Rob Limb to get an agency perspective on what New Zealand ...

Sponsored content

What you didn’t know about Millennials

Millennials, like no other consumer group, are driving how, when and where they want marketing messages to engage them. Considering their digital habits, it would ...

Sponsored content

Explaining marketing automation: The client

In the second of a three-part series, we talk to three Ubiquity clients—Neon, Methven and FAB Group—to get their take on what marketing automation has ...

Sponsored content

Explaining marketing automation: The provider

In the first of a three-part series, we talk to a marketing automation provider to get their insights on what the service and technology can ...

Sponsored content

17 years on: SilverStripe on how it's delivering customer experiences and client results

For an established company like SilverStripe, the secret to its longevity lies in its start-up mentality. Caitlin Salter takes a look.

Sponsored content

Segmentation of one too many

If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit