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A shotgun for your influence: magazine brands, social media stars and the battle for paid #authenticity

With thousands of influencers offering millions of followers on social media, why would brands even bother working with magazines or magazine editors anymore? As Erin ...

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Lance Walker on the addition of GrownUps to Cigna's marketing toolbox

Earlier this year, Cigna acquired the GrownUps website, opening the door to new insights and a greater understanding of the 50-plus market. And while it’s ...

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Leon Wratt on the state of radio, the importance of local voices and the emergence of new talent

The radio survey period always arrives as a massive explosion of excitement across the industry. Everyone is declared a winner and cold beverages are handed ...

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How Bravo New Zealand turned the #RHOAKL into a truly Social Media experience

The Real Housewives of Auckland was pasted all over social media during its run of ten episodes. And this didn’t happen by accident. Pulling the ...

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Fairfax solves the content question

A look at the bespoke solutions Fairfax is creating with its content studio, and the results they deliver.

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Always evolving: KPEX keeps an eye on the future

Stand still in digital and you’re likely to be swallowed up in all the ones and zeroes floating around. Which is the precise reason KPEX ...

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On the tools: programmatic specialists share their thoughts on KPEX

Programmatic specialists across the business have been logging into the KPEX exchange and sampling what’s on offer. We chat to a few about how they’ve ...

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GrownUps grows up

Grey, old and ignored. This is the perception Richard Poole fought against when he founded his online magazine dedicated to those older than 50. And ...

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Just add Sam

Pan Media founder and creative director Graeme Blake took a risk when hiring Sam Thompson. But it's one that's paid off, with the talented web ...

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Inside Dentsu Aegis

The Dentsu Aegis Network recently acquired a creative agency, moved into new digs and announced some big plans for the future. Damien Venuto chats to ...

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Bauer Beyond the Page
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
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It’s not too early to put up your (digital) decorations

While Christmas decorations are already being put up in retail stores, AdRoll's Cat Prestipino warns that Kiwi marketers might be overlooking the importance of planning ...

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With it from the start: NZME's Laura Maxwell on how KPEX is tracking

NZME group revenue director Laura Maxwell has been with KPEX from the beginning, watching it evolve over the last few months. And she recently shared ...

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Growing Momentum: Richard Thompson looks to build on a strong start for KPEX

It was formed through an unlikely alliance forged between four competitors. And now six months in, StopPress discovers KPEX is exceeding expectations and gaining traction ...

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'We just set the table' – executive producer of Real Housewives of Auckland

We get the goss from executive producer Hayley Cunningham about what went into making a show like this for a Kiwi audience and how there ...

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