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Reckon you're a media guru? Quiz results and answers revealed

We go through all the questions and take a look at what the right answer was according to the research from Colmar Brunton.

Boredom is death: why advertising and comedy make great bedfellows

  • StopPress + Comedy Festival
  • December 11, 2017
  • Damien Venuto
Boredom is death: why advertising and comedy make great bedfellows

Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for a new principal sponsor, she trumpets the growing popularity, the commercial opportunity and the cultural relevance of a bit of humour.

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Are we seeing a resurgence of TV advertising?

Despite the ubiquitous nature of digital communications and millennials spreading their time across a range of screens, television remains a hugely valuable platform for delivering ...

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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Media consumption is changing. But by how much?
The Hot List
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
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All our stories on the nation's two failed mergers in one place
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When it comes to creating branded content, there are few better in the Kiwi market ...
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
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We sit down for a chat with industry leaders to find out what they're up ...
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The experimenter: TVNZ set to open studio space to up-and-coming talent

As the champion of TVNZ Duke’s experimental lineup, programmer Edward Kindred is breaking the barriers of what the role traditionally entails. He’s one-part Australian gentleman ...

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Mind the footpath: Energi talks brand strategy and customer-centricity

Humans are not always rational. And the team at Energi believes the challenge for modern marketers is to plan for that irrationality.

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Keeping it together: how brands can keep their messages cohesive

In a world where there’s an agency for everything, Insight Creative’s CEO and strategy director Steven Giannoulis offers a possible solution to the challenge of ...

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Reputation, resiliency and results

The Ipsos Global Reputation Centre recently undertook a massive study of the reputation of more than 100 of the world’s largest companies to examine the ...

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An enthusiasm injection: Jeremy Hansen on Paperboy

Last week, Bauer blew out a candle for Paperboy as the magazine for urban adventurers turned one. Dropped in the audience’s path via an innovative ...

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On target: APN Outdoor takes aim with Calibre measurement system

Marketers have called loudly for a trustworthy form of measurement in outward advertising, and APN Outdoor has answered this request with a new system, called ...

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New Zealand's love affair with Facebook

With Kiwis now spending around half of their media consumption time online, Mosh shares its advice for local businesses on Facebook.

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Linkage analysis: data's hidden stories

Ipsos' Leo Cremonezl and Jonathan Dodd talk transforming your customer data into real financial and business benefits.

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How GrownUps become a heart saver

With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it ...

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The voice of a nation: TV's central role in covering the election

With election hype sweeping the nation’s attention, television is once again playing a central role in keeping New Zealanders interested and informed. The medium has ...

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Cultivating trust: can the Magazine 360 foster self-regulation?

At a time when metrics and viewability have become big issues of the day, could the MPA’s Magazine 360 metric be an effective way for ...

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