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Values, impact and purpose: why marketers should be paying attention to culture
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Values, impact and purpose: why marketers should be paying attention to culture

The ideas, systems and social behaviours of people come from the context of culture. As large cultural shifts take place globally, it’s more important than ever for brands and marketers to stay on top of the constantly evolving changes as they land on our shores. StopPress spoke with marketers from ANZ New Zealand and Westpac New Zealand, as well as Colleen Ryan, partner at TRA, about the importance of culture in marketing, how to use culture to make impactful messaging, and the results that come from companies looking outwards.

Bauer Media launches online beauty community: beautyheaven.co.nz
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Bauer Media launches online beauty community: beautyheaven.co.nz

The publisher’s new digital platform is the ultimate destination for all things beauty.

Are loyalty programmes really worth it?
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Are loyalty programmes really worth it?

As every retailer offering a loyalty programme knows, there’s no such thing as a free lunch. Truth Customer Academy shares how to consider the value exchange you’re really offering with your loyalty programme, and get the most out of your investment.

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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TVNZ-NZ Marketing Awards 2015
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Streaming ahead – TVNZ OnDemand reaches record high
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Streaming ahead – TVNZ OnDemand reaches record high

TVNZ OnDemand has achieved a record 102 million streams in the last 12 months – the equivalent of every New Zealander streaming over 20 episodes of Shortland Street a year.*

How do New Zealand's top marketers cope under pressure?
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How do New Zealand's top marketers cope under pressure?

As the sponsor of the TVNZ-NZ Marketing 'Marketer of the Year', Energi thought it would ask the candidates how they are coping with today’s ‘Always On’ working lifestyle.

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