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The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.
Breaking through the Chinese Wall
There’s an old Chinese proverb: “All things are difficult before they are easy”. Chinese Herald owner Lili Wang has turned the difficult task of breaking into the local Chinese market into a much easier proposition.
How to harness Alipay and Wechat Pay
3.6 million Chinese tourists are expected to visit NZ over the next five years – but seeing the benefits of this tourism boom isn’t as simple as putting an 'open for business' sign on the front window.