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Explaining marketing automation: The provider

In the first of a three-part series, we talk to a marketing automation provider to get their insights on what the service and technology can ...

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17 years on: SilverStripe on how it's delivering customer experiences and client results

For an established company like SilverStripe, the secret to its longevity lies in its start-up mentality. Caitlin Salter takes a look.

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Segmentation of one too many

If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and ...

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Data: Real-Time or Right Time?

While real-time data is getting a lot of attention, it’s not for everyone – and rightly so. Qrious general manager Simon Conroy says for organisations ...

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Fairfax Media explodes brand growth in print and online

With the mass of content flooding the internet, Fairfax Media aims to stand out from the crowd with insightful stories based on journalistic nous. A ...

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Confessions of the Admen

Does the public really use as much TV as you think? Do they still tune in to live programmes? Do you really know how much ...

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‘Turbulence isn’t always a bad thing’: How magazine brands are innovating their way through the multimedia age

As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, ...

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A country of 'Bravoholics': Bravo's Chris Taylor aims to build on a strong start

It’s been seven months since Bravo hit New Zealand screens, delivering a constant stream of American reality programming to free-to-air TV. We speak to NBCUniversal’s ...

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Qrious offers a practical guide to data-driven marketing

Generating meaningful insights from the ever-growing pool of data available to businesses has been a challenge for marketers. On hand to help is Qrious general ...

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The attention agency: inside Motion Sickness

This is the story of an ambitious idea that started small in a student flat before quickly gaining massive momentum and attracting the attention of ...

topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands

While magazines were once just a regular dose of escapism, entertainment or inspiration in printed form, the rise of the internet and the need for ...

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Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?

Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to ...

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Globus talks GrownUps and reaching a market of eager travellers

With a life expectancy longer than ever, the over 50 age group is more active, working longer and spending more. They also have aspirations to ...

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A shotgun for your influence: magazine brands, social media stars and the battle for paid #authenticity

With thousands of influencers offering millions of followers on social media, why would brands even bother working with magazines or magazine editors anymore? As Erin ...

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Lance Walker on the addition of GrownUps to Cigna's marketing toolbox

Earlier this year, Cigna acquired the GrownUps website, opening the door to new insights and a greater understanding of the 50-plus market. And while it’s ...

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