A YouTube trailer for a book

  • PopPress
  • November 27, 2014
  • StopPress Team
A YouTube trailer for a book

It's not often, especially not in the digital age, for a trailer to accompany the publication of book. However, for the release of  'Surviving Middle School,' a tongue-in-cheek guide for young girls, writer David McGrail has gone all out by commissioning the production of a three-minute clip, which gives a hyperbolic glimpse at what happens when school girls make the wrong choices.       

Interestingly, the precocious star of the ad, Macy McGrail, is the daughter of the writer and she enjoyed a decent level of online fame following the release of Camp Gyno ad, which Adweek reports has been watched over 10 million times. 



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No one is perfect

  • PopPress
  • November 24, 2017
  • StopPress Team
No one is perfect

Indian retailer Lifestyle has released a powerful campaign showing a woman beating down all the criticisms she's received to show she is #ImperfectlyPerfect.

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