Last year Pepsi Max was behind a big hit after Nascar driver Jeff Gordon dressed up and took an unsuspecting car salesman on a scary ride. That clocked up around 40 million views, but a few cynics reckoned it was fake, including Jalopnik writer Travis Okulski. Bad move, Travis.
For the next instalment, Gordon was once again transformed, this time into an ex-con taxi driver who tried to escape from the cops and ensured Okulski wouldn’t be questioning the veracity of this one.
