It is a sad fact that we have become so accustomed to ignoring the homeless. This social experiment serves as a stark illustration of just how hard hearted we have become to those living in poverty.
The piece below was recently created by Silver & Partners for the New York Rescue Mission. The video shows a series of interviews where a bunch of people talk affectionately about their loved ones - aunts, cousins and even a spouse. Little do they know, they have just walked past these very people disguised as homeless moments before the interview. One interviewee even manages to ignore three family members in one go, her mother, uncle and aunt. Needless to say they are all baffled and somewhat ashamed when they look back over the footage.
The piece ends by directing views to the a new site MakeThemVisible.com