Would you like fries with that GRANDY?

  • PopPress
  • April 15, 2016
  • StopPress Team
Would you like fries with that GRANDY?

Y&R staff around the world are celebrating Y&R NZ's win of the GRANDY for the 'McWhopper campaign', the highest honour at the New York ANDY awards.

In some fun network camaraderie, Y&R staffers made their own McWhoppers, sharing them in this video.

The GRANDY is given to the agency that defines what it means to be a bold leader and a true risk-taker. Y&R was awarded for the ‘McWhopper’ event campaign in the Corporate Responsibility category.

The campaign saw Burger King publish an open letter calling for a ‘burger cease fire’ with corporate rivals McDonald’s, as a way of raising awareness for United Nations Peace Day. In the letter, it was proposed that the two restaurants join forces to create a symbolic hybrid burger - the ‘McWhopper’. Inviting McDonald’s to learn more about the burger, mcwhopper.com was created.

McDonald’s however declined the offer, meaning the burger was never officially made.

Y&R NZ is the first New Zealand agency to receive the accolade.

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Newshub takes advantage of 1 News outage

  • PopPress
  • July 13, 2018
  • StopPress Team
Newshub takes advantage of 1 News outage

On Wednesday night, 1 News watchers were left wondering where the news had gone after the broadcast cut out for more than five minutes. While the technical issues were soon resolved, Newshub saw an opportunity to convince 1 News watchers to change the channel.

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