Earlier this year, the New Yorker published an article detailing a study conducted by organisational psychologist Matthew Davis, who found that open offices were less conducive to productivity than regular offices. Writer Maria Konnikova explains:
"He found that, though open offices often fostered a symbolic sense of organisational mission, making employees feel like part of a more laid-back, innovative enterprise, they were damaging to the workers’ attention spans, productivity, creative thinking, and satisfaction. Compared with standard offices, employees experienced more uncontrolled interactions, higher levels of stress, and lower levels of concentration and motivation."
And while this might be a valid argument in some regards, sometimes it isn't the office as much people inside it who lead to low productivity levels.
As illustrated in Aldi Mobile's new campaign, even when safely encased within the confines of a more traditional office, some employees are simply incapable of doing the jobs they are required to do.
Aldi's introduction of the pirate, the mime and the woodsman continues its off-beat advertising approach, which has previously also treated viewers to talking fish, bears and fireplaces.