The marcomms industry continues to develop new ways of getting consumers' attention—and, some would argue, new ways of getting awards judges' attention. And with the current cacophony of commercial messages, it takes a lot to stand out. But Aussie agency Cummins & Partners has found a way to draw attention to the Creative Fuel conference—and poke fun at the persuasive arts in the process: combine everything the industry salivates over into one ridiculous idea.
Every so often, an idea comes along that is a real game changer. That shifts paradigms. That blows your freaking mind. It's an idea that is certain to become a part of the cultural zeitgeist by blurring the lines between advertising, marketing, technology, and brain washing. This is one such idea. And it will improve your creativity by at least 23%. Introducing The World's First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project.
It's very well done, it features a number of big agency players from across the ditch laughing at their own expense and, in the style of the best mockumentaries, there's a few nuggets of uncomfortable truth in the portrayal of the ridiculous pursuit of newness.