Banks aren't generally renowned for the clarity of their language. Some cynics might even argue that they're intentionally confusing. So it's commendable that ANZ, which relied on pretty simple messaging and big media spend to let New Zealand know about the 'merger' with National Bank, won a few more Plain Language Awards recently. But, in what could be seen as a new strand of Muphry's Law, where you inevitably make a mistake when criticising someone's writing, it's certainly not commendable to promote a post on Facebook with so many basic errors in it. Or is it a bad joke about reading like a ten-year-old that just made them look a bit thick?
Marketing, advertising & media intelligence
Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.