In the hyperbolic arms race that is advertising and marketing, this ad for Palmolive Ayurituel—and the 'innovation' itself—is right up there as one of the worst we've seen. As if the petro-chemicals used in such products weren't bad enough, we also have to listen to lines like "this isn't your shower, this is your sanctuary", see corporates co-opting spiritualism and put up with the yet another example of the nude-but-sneakily-not-showing-any-naughty-bits shower scenes featuring a woman who's enjoying her shower way too much. Excuse us as we scrub ourselves down—with lemon juice and white vinegar.
Marketing, advertising & media intelligence
Karma Cola UK has celebrated the coincidence of the royal wedding and Redhead Day, releasing a new campaign that pays tribute to ginger royalist Prince Harry.