While the world's been fixated on the FIFA World Cup, so much so fans sparked an earthquake and plumbing issues, Acquire Online's been putting digital and programmatic advertising to the test in its own Programmatic World Cup.
“Programmatic has passed the point of no return and almost all media can now be transacted programmatically thought some form of auction,” says Acquire Online.
It's swapped names of countries for programmatic terms and principles meaning Argentina (in-house programmatic) lost to Croatia (PMP) and the Nigerians (bots) beat the Icelanders (cookie).
Other swaps include GDPR as Germany, France as transparency, and Brazil is view-ability.
Who will be the next programmatic champion?