Given that the still-undiscovered Kiwi equivalent of Ron Burgundy is probably sitting in an obscure bar drinking a Fonterra product, it's only understandable that our news readers sometimes get it wrong. Without the guidance of a beautifully moustached media messiah, our current affairs raconteurs find themselves without a role model. And this would explain why Dan News was able to compile such a comprehensive collection of bloopers for 2013.
Marketing, advertising & media intelligence
Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.