When advertising gets dirty

  • PopPress
  • November 14, 2014
  • StopPress Team
When advertising gets dirty

When marketing a wine region to prospective travellers, you could show a few shots of beautiful vines, happy couples clinking glasses and the odd landscape. Or you could just show off a bunch of dirt. Yes, dirt.

That is exactly what Leo Burnett, Adelaide has done for the latest ad they created for Barossa Valley of South Australia, titled 'Barossa. Be Consumed'.

Creative director James Rickard realised that the overall success of the Barossa Valley lies in its dirt and that motivated him to make the film.

“The quality of the region’s product, be it wine or food, begins and ends with the soil,” he said when accepting the ‘World’s Best Tourism Film of 2014’ at the Festival of Festivals in Vienna last week. “One of the juror’s comments 'when you watch the ad, you can almost smell and taste the region’ made me especially proud as that was exactly what we were aiming to achieve.”

The spot has won a plethora of international awards including seven Grand Prix and 10 trophies across 11 countries including France, Germany, USA, Portugal, Romania, Bulgaria, Italy and Latvia.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Music to parents' ears

  • PopPress
  • August 16, 2017
Music to parents' ears

What's a sure fire way to get your image conscious teens to slow down behind the wheel? Blast some of your favourite embarrassing tunes, of course.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit