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What would mum think?

  • PopPress
  • July 11, 2017
  • StopPress Team
What would mum think?

Playing on some of advertising's most cliched tropes, Old Spice pokes fun at the marketing gimmicks that appeal most to teenage boys and their more conservative mothers.

In its first spot called 'Beach Budz', it shows two mums walking quietly along a scenic beach when "advertising", in the form of a boat riding octopus and a paragliding bear, enters the frame and disturbs the peace.

"Pathetic," comments one mother with dripping disdain. "The things brands do to advertise to boys."

The mothers then go on to show how they think advertising should be done—with a soft-spoken sales pitch, a genteel soundtrack and plenty of twirling in slow motion. 

In a second spot called 'Alpha Dawg', it follows a similar premise with two mums engaging in a leisurely walk in the woods. Suddenly, they come across what appears to be a dead dog. Instead, it turns out to be yet another hyperbolic Old Spice commercial.

While the difference in preferences may seen irreconcilable, both spots end with the tagline that when it comes to Old Spice, "Moms and sons agree it practically smells itself", whatever the hells that means.

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The Compendium: 13 July

  • PopPress
  • July 13, 2018
  • Erin McKenzie
The Compendium: 13 July

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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  • PopPress
  • July 3, 2018
  • StopPress Team
Who will be the next programmatic champion?

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The Compendium: 29 June

  • PopPress
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Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Grand Prix Lions winners from Cannes 2018

  • PopPress
  • June 26, 2018
  • StopPress Team
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This year at Cannes, a Grand Prix was awarded in every category but one (Pharma), and two categories, Film and Outdoor, awarded two winners each. We take a look at the standout work

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The Compendium: 22 June

  • PopPress
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The Compendium: 22 June

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The Compendium: 15 June

  • PopPress
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  • PopPress
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  • StopPress Team
Karma Cola UK pulls ginger stunt for royal wedding day

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  • StopPress Team
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