What it takes to become a pop star

  • PopPress
  • January 29, 2014
  • StopPress Team
What it takes to become a pop star

Hungarian pop singer Csemer Boglarka has undergone a live Photoshop face transplant for her new music video. And although such uses of Photoshop are by no means new or original, the way in which it is done in this video is particularly impressive. All the changes made to Boglarka's face are effected while she is singing her new song.

In 2010, Dove released a similar spot via Ogilvy Toronto that garnered substantial media industry, but in this instance the model was stationary for most of the video. 

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Putting the focus on ADHD

  • PopPress
  • July 27, 2017
  • StopPress Team
Putting the focus on ADHD

The Specialized Foundation in the US hopes it's found a solution for ADHD sufferers in bike riding, which it's promoting in a beautiful new campaign.

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