'We're your bank, not your Mum'

  • PopPress
  • February 16, 2016
  • StopPress Team
'We're your bank, not your Mum'

Westpac has taken a cheeky approach to its promotional push with a poster encouraging potential customers to go in and chat to one of its consultants. Rather than taking the usual approach of promising expert advice, the bank is tapping into the shame people often feel about their finances.

While this is probably just another example of the irreverence that has come to typify some of the bank's recent advertising, the relationship between shame and debt (or bad financial circumstances) is an interesting topic. 

In fact, the Germans don't really distinguish between the two, using the word 'schuld' to refer to both guilt and debt (this is part of the reason why the Germans continue to pay with cash for most items). And while Kiwis don't necessarily associate debt with wrongdoing, you don't have to look far down the comments section of a Stuff or Herald article to find examples of poor shaming on this side of the world. 

Of course, the shame associated with debt isn't applicable to everyone. For some, an alternative always exists in asking Facebook founder Mark Zuckerburg for a $1 billion bailout.  



This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit