Peugeot’s latest TV ad may seem run of the mill. That is until they promise ‘an online experience you’ll never forget’.
Advertisers are known for their hyperbolic tendencies, so StopPress didn't have high hopes of Peugeot living up to its claim. However, upon arrival at Pure 308 website, we were pleasantly surprised.
The interactive website takes us on a wild ride through the Peugeot 308, showcasing design features, parts and systems of the vehicle. The only thing unfortunately missing is a sound component, which would have lifted the experience substantially.
Contagion holds the Peugeot account in the local market, but it was not involved in this project. And in this instance, the website was developed in France and then repurposed for the local market.
As more brands look to engage with consumers in the online space, it is becoming increasingly common to see highly interactive sites.
Here are some other quirky, interactive internet things that are worth a gander:
This website uses parallax technology, which creates multiple backgrounds that move to user motion, resulting in a feeling of depth. (works best on smartphones or tablets)
This website utilizes parallax technology, which creates multiple backgrounds that move to user motion, resulting in a feeling of depth. (works best on smartphones or tablets).
Then there’s http://www.flatvsrealism.com/ which turns the debate of flat or realistic design into an interactive story, followed by a battle which users can partake in – video game style.
360-degree videos, which allow viewers to click the screen, rotating the video however they please, are also becoming more common.
There've also been a few short horror films floating around:
And even Star Wars is getting in on the action: