Adobe brings to light the dangers of mobile ads, suggesting they are just as lethal as a snakebite.
In this witty spot for Adobe Marketing Cloud services, the software giant shows the struggle of a man attempting help a friend who was bitten by a snake.
Unfortunately he is unable to access a medical website with instructions on how to treat the injury because a stream of pop-up ads get in the way, including one asking him to rate his experience.
His friends eventually dies (we assume) as they are forced to wait 15 seconds to skip an ad.
Adobe's VP of experience marketing, Alex Amado, told Adweek it wanted to help marketers think in terms of experience, not just performance.
"Everything we do as marketers culminates in an experience for our customers. Even if some of the numbers look good, the overall experience may still be poor."