Last month, StopPress covered the 'Beef with Bullies' campaign that the Mad Butcher had launched in an effort to raise awareness about the blight of bullying in New Zealand schools.
As part of the campaign, the Mad Butcher also launched a competition that invited New Zealand schools to send in video clips that relay an anti-bullying message.
These entries have trickled in over the last few weeks, and the Mad Butcher's social media team started posting them onto the company's Facebook page this morning. These entries will now also be handed over to the judging panel—comprised by Seven Days star Dai Henwood, TV star Kimberley Crossman and multi-talented Taika Waititi—who will then select the winning school, which will then receive a cash prize of $2000 and a Mad Butcher sausage sizzle.
The crew from Wanganui High School took inspiration from Clemenger BBDO by doing a parody of the agency's celebrated 'Ghost Chips' campaign for NZTA.
Hamilton Girls' High School also had a bit of fun with its entry by voicing over spiteful conversations between a collection of cows standing in a field.
And the team from Hillcrest High School also borrowed from the realm of advertising in creating an anti-bullying version of the 'You're not you when you're hungry' campaign for Snickers.