VW keeps it in the family

  • PopPress
  • October 30, 2013
  • StopPress Team
VW keeps it in the family

DDB Sydney’s 'Welcome to the family' campaign to celebrate VW's 60th year in Australia kicked off this weekend with a TVC that showcases the full range of models on offer—and, with an ad hoc cricket match, a helium-breathing grandfather, a nana meeting Bradley's 'special friend', tree peeing and copious tea drinking, it also showcases the diversity of modern Australian family life. 

Set to the tune of 'the animals came in two by two', it gives a glimpse at what may lie ahead for many Antipodeans over Christmas, although it doesn't actually feature anywhere near as many animals as the ad made by its British counterparts, which matched each model with a dog. 

In addition to the TVC, VW’s Australian website has also been updated to reflect the new campaign, and the new-look homepage now includes a series of fun interviews with the families that appeared in the 45-second TVC.   

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Would you like sauce with that?

  • PopPress
  • July 21, 2017
Would you like sauce with that?

In order to work around Chicagoans stubborn sense of identity and pride, Heinz has come out with a brand new product called 'Chicago Dog Sauce' which is basically—you guessed it—ketchup in disguise.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit