Unskippable pre-roll video ads, according to a recent study by Ad Block Plus and Page Fair, are among the most annoying of all ads. But marketers and agencies are trying their hardest to make them slightly more bearable, with efforts by Colenso and BK's anti-preroll and Geico's unskippable pre-roll campaigns standing out recently. Volvo and Grey Canada have also joined in the fun, and, rather than making one pre-roll ad, they linked 60 of the XC60's new features to the six billion hours of YouTube content that is typically viewed in a month in an effort to tailor them to the videos people were watching.
Marketing, advertising & media intelligence
We've all seen those glitzy Forbes rich lists teeming with the world's millionaires and billionaires, but what about when it comes to regular people? How does your income stack up against the rest of the world? Global Rich List puts things in a bit of humbling perspective.