A virtual game changer?

  • PopPress
  • February 25, 2016
  • StopPress Team
A virtual game changer?

The virtual world is creeping closer and closer to the real world as Facebook now gives its users six reactions to chose from.

Users of the social media site are no longer limited to the 'Like', with options now including like, love, haha, wow, sad or angry.

When users hold down the 'Like' button the new reactions will appear, giving them more ways to share their reactions in a quick and easy way according to Facebook.

For more than a year it has been conducting global research, including focus groups and surveys, to determine what types of reaction people want to use the most - apparently LOL no longer makes the cut.

While the new feature solves the age old problem (all be it modern age) of trying to figure out the appropriate way to react to someone's misfortune, a thumbs down feature would be the icing on the cake. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is your agency pitch ready?

  • PopPress
  • September 19, 2017
  • StopPress Team
Is your agency pitch ready?

The NZME Agency team is enlisting Auckland agencies to get involved in some friendly competition, with the launch of its inaugural inter-agency cricket The Agency Super Smash Big Bash Premiere League competition.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit