Russia’s branch of international ad agency BBDO has just come up with a brilliant way to replace pesky banner ads that often pop up like digital litter all over the websites we visit on a daily basis.
The fact that over 100 million web users across the world have already downloaded ad blockers to combat the annoyance of online ads stands as evidence of how much they annoy people. So rather than simply conceptualising another ad destined to irritate users, BBDO teamed up with Post-it to develop a campaign that uses digital technology to change banner ads into sticky notes and to-do lists.
For the time being, this function is only available on Russian websites, but if the response is positive it has the potential to go global.
