A useful banner ad

  • PopPress
  • May 21, 2015
  • StopPress Team
A useful banner ad

Russia’s branch of international ad agency BBDO has just come up with a brilliant way to replace pesky banner ads that often pop up like digital litter all over the websites we visit on a daily basis.

The fact that over 100 million web users across the world have already downloaded ad blockers to combat the annoyance of online ads stands as evidence of how much they annoy people. So rather than simply conceptualising another ad destined to irritate users, BBDO teamed up with Post-it to develop a campaign that uses digital technology to change banner ads into sticky notes and to-do lists.    

For the time being, this function is only available on Russian websites, but if the response is positive it has the potential to go global.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Fido gets real about identity

  • PopPress
  • July 19, 2017
  • StopPress Team
Fido gets real about identity

To show its support for the Toronto Pride Parade, Canadian telco Fido has released a campaign that puts people's perceptions of sexual and gender identity to the test.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit