Social media has given normal humans the chance to bypass the gatekeepers and hear directly from sports stars, actors and others in the public eye. It's also given them the chance to hurl some extremely harsh online abuse, which means having thick skin is nigh-on essential. And, in a similar style to Jimmy Kimmel's Celebrities Read Mean Tweets (and Y&R's love letter to DDB), a few TVNZ reporters and presenters have taken to film in an effort to draw attention to online bullying by reading out some of the bile that gets directed at them.
Check out the clip here. And the extensive Facebook commentary here (as one cad wrote: "I bet Paul Henry sent all those.")
We look forward to the next instalment: politicians read mean stories written by journalists.