TV on fire

  • PopPress
  • April 9, 2014
  • StopPress Team
TV on fire

If there's one thing actor Gary Busey does well, it's acting like a nutcase. Amazon is tapping his big talent with the new spot that promotes its entry into the streaming media player category, Amazon Fire TV.

Busey spends much of the TVC listening and talking to inanimate objects like a lamp and a bell, but there's method in his and Amazon's madness. It's all to illustrate the fact that voice search, technology that so often fails in devices of many kinds, actually works with Amazon Fire. 

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