Too busy to notice

  • PopPress
  • March 10, 2015
  • StopPress Team
Too busy to notice

An awareness campaign conducted by Cancer Research UK earlier this month illustrated how people tend to ignore things that are blatantly obvious. Developed by Abbott Mead Vickers BBDO and titled 'The Lump', the campaign features a bulge on a busy street that grows with each passing day.

The cancer organisation recorded the proceedings and it soon became apparent that most people were simply too busy to even notice the growing obstruction, even as it became larger and larger. And this served as a powerful metaphor for the lumps that grow within our bodies.       

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The Compendium: 9 December

  • PopPress
  • December 9, 2016
  • StopPress Team
The Compendium: 9 December

Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.

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