Lush co-founder and product inventor Helen Ambrosen wasn’t alarmed when contacted for comment. Instead, she used it as a marketing opportunity to vouch for how fresh Lush’s ingredients are.
She told Buzzfeed: “We use organic aduki beans to create a texture in the massage bar, so that you’ve got small bead like shapes to massage the muscles. In order for the beans to germinate they must have been left in the shower for a few days. The results you get just go to show how fresh the ingredients really are.”
What at first starts as a standard celebrity endorsement video for a new product quickly descends into one man's—completely unhinged—obsession with running in Nike's new video series, featuring comedian Kevin Hart (and his glorious beard). The series is introduced via a short clip, showing Hart excitedly unboxing the new product. From there, the madness ensues, with Hart putting on his best impersonation of Forrest Gump crossed with the protagonist from Into the Wild.