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Suckling on the teat of knowledge

Big data is a massively over-used term and, for many, too abstract to be useful. But “customer engagement provider” Thunderhead, which is set to launch in this part of the world soon, decided to create a very literal version of the term for its brand ad and, unlike any other research company ever, it’s embraced man-on-man breastfeeding to attract chief marketing officers. 

Whether anyone would actually be impressed at a car sales person that knew intimate details is up for debate. But what isn’t is that this mad two-minute piece of branded content is about as far as you can get rom the animated videos on its website.

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