Shoplifters are the scourge of retailers and, according to Retail NZ, theft from customers and staff was costing local businesses $1 billion a year in 2013. But Harvey Nichols has decided to put the kleptos to good use for an ad campaign that uses real CCTV footage spliced with villainous cartoon heads for a campaign offering customers legal freebies.
Marketing, advertising & media intelligence
Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.