Startup takes outrageous stunts to new heights

  • PopPress
  • October 3, 2013
  • StopPress Team
Startup takes outrageous stunts to new heights

Sometimes companies make outrageous claims in the name of marketing themselves - like saying they can create a webpage in mid air in seven minutes. But Kiwi startup Designbymobile put their money where they mouth is and did just that - and got some quick publicity in the process.

Chris Hirst and Leo Zhao created the page on their second skydive from 8000 feet - using the first to grab footage.

The site ended up complete with text, images, links, a video and a slideshow.

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Fido gets real about identity

  • PopPress
  • July 19, 2017
  • StopPress Team
Fido gets real about identity

To show its support for the Toronto Pride Parade, Canadian telco Fido has released a campaign that puts people's perceptions of sexual and gender identity to the test.

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