Spotify's defining musical moments vs. Pandora's intimate concerts

  • PopPress
  • October 16, 2014
  • StopPress Team
Spotify's defining musical moments vs. Pandora's intimate concerts

Music often plays a big role in memories, reminding us of good times and bad. And Spotify is promoting its vast library with a nice campaign based around the slogan of 'you have the story, we have the song' and the hashtag #thatsongwhen. 

Spotify, which recently clocked in with ten million paying subscribers and 40 million active users, launched its first ever ad campaign in the middle of last year, and while it was a bit more earnest than its latest effort, it also did a good job of showing the emotional power of music. 

Speaking of streaming services, Pandora, which has 3.3 million paying subscribers and 72 million active monthly users, is also joining in the fun, giving some lucky listeners who 'thumb up' music an invite via FaceTime an invite to a very intimate concert.

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