In the build up to last night's Game of Thrones season seven finale, social media was in a frenzy over possible leaks and fan theories, so Mazda decided to get in on the action.
Ahead of the finale going to air, it shared a Facebook video, via BBR Saatchi & Saatchi, featuring text about the episode.
"Best season finale ever!!! Who'd believe the Ice Dragon would," the video reads.
However, before the text continues, a Mazda drives over it and stops right in time to position itself over the spoiler.
It's then revealed that the video is a promotion for the car manufacturer's Smart City Break Support system.