As many a North Shore expat will tell you, South Africa has limitless expanses of natural beauty, friendly people and an intriguing history. But relaying this story through advertising without making it seem clichéd, contrived and uninspiring isn't easy. So rather than compiling yet another montage of wildlife shots, beach scenes and smiling faces, Tourism South Africa has instead to combine all these elements into a story that comes with a goosebump-causing twist ending.
Marketing, advertising & media intelligence
Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.