Pizza boxes, bad clothes, poster-laden walls, staying up way too late mashing buttons and trying to clock games ... Ahh, the memories. All of this—and much more—has been chronicled by Sony and Drum in an effort to chart the history of the PlayStation ahead of the launch of PlayStation 4 later this year.
There's an amazing level of detail in the spot that centres around the changes to one London flat. And, as it says on the blog:
Inspired by the hashtag #PlayStationMemories which trended worldwide earlier this year, we read a lot of your tweets and messages and wanted to make a film to represent what PlayStation has meant to all of us since 1995.
This is the main kick off – a bit of nostalgia before we look forward to PlayStation 4, the biggest in our history. We’re proud of our heritage and how much PlayStation has meant to gamers growing up. Whether you’ve been with us from the start or are about to join us, hopefully everyone can relate to at least a little part of this.
In terms of the film, each section is representative of the whole era, lots of details even down to the dates on the ticket stubs, the magazines and the electronics help bring this piece to life. As we move into PlayStation 4 – the bike, the clothes and many of the items that haven’t actually been released help us look to the future.
When other brands heard what we were doing they were excited to get involved! Dominos gave us boxes from each of the console eras and we received support from a number of key publishers from across the gaming industry, helping us to look back at just a selection of games that many of us will remember playing and enjoying from over the years.
We hope when you watch the film you will look back and remember your time with PlayStation and join us as we look forward to what the future holds.