Sony wants us to be moved

  • PopPress
  • January 15, 2014
  • StopPress Team
Sony wants us to be moved

Enduring tech brand Sony has a new spot by Wieden and Kennedy that shows its hardware is more than the sum of its parts. Apparently it's about feelings, too.

"We're engineers, but we're also artists," says the website, which goes on with the dubious pearls of wisdom: "We measure our success with the flutter of a heart or a bead of cold sweat."

The concept is a celebration of what happens when artists and engineers come together: no, it's not artist/engineer babies, it's creative new products. It doesn't hurt to throw in a couple of celebrities, either. Sony features director Spike Lee and actress Quvenzhane Wallis in the TVC.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

IBM Watson, the new voice of art?

  • PopPress
  • April 24, 2017
  • StopPress Team
IBM Watson, the new voice of art?

With more than 70 percent of Brazilians reported to have never stepped foot inside a museum, 'The Voice of Art', powered by IBM Watson, is making gallery visits a far more interactive pursuit.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit