Back in July, Canada-based Milk West, a dairy partnership consisting of Alberta Milk, BC Dairy Association, Dairy Farmers of Manitoba and SaskMilk, launched a bizarre YouTube-based campaign via DDB that featured a series of characters in a range of awkward situations.
When StopPress first covered the story, there were only three episodes loaded onto the Snack Time YouTube channel, but over the last few months an additional six clips have been uploaded. And judging by the number of views, the series seems to be garnering a decent online following.
Most of the clips have tallied over 25,000 views, with the first one currently sitting at over 78,000. While the clips do aim to encourage a younger target market to consume more dairy products, it is interesting that there has been no direct call to action at any point. As things stand, the campaign seems to be predominantly focused on entertaining the masses via YouTube.