The Snack Time awkwardness continues

  • PopPress
  • September 4, 2014
  • StopPress Team
The Snack Time awkwardness continues

Back in July, Canada-based Milk West, a dairy partnership consisting of Alberta Milk, BC Dairy Association, Dairy Farmers of Manitoba and SaskMilk, launched a bizarre YouTube-based campaign via DDB that featured a series of characters in a range of awkward situations. 

When StopPress first covered the story, there were only three episodes loaded onto the Snack Time YouTube channel, but over the last few months an additional six clips have been uploaded. And judging by the number of views, the series seems to be garnering a decent online following. 

Most of the clips have tallied over 25,000 views, with the first one currently sitting at over 78,000. While the clips do aim to encourage a younger target market to consume more dairy products, it is interesting that there has been no direct call to action at any point. As things stand, the campaign seems to be predominantly focused on entertaining the masses via YouTube.     



This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Music to parents' ears

  • PopPress
  • August 16, 2017
Music to parents' ears

What's a sure fire way to get your image conscious teens to slow down behind the wheel? Blast some of your favourite embarrassing tunes, of course.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit