Smoking hot?

  • PopPress
  • April 16, 2014
  • StopPress Team
Smoking hot?

Smoking seems to go through phases of cool and uncool, during which time brands associate or disassociate themselves. ASH (Action on Smoking and Health) in the US is looking into this ebb and flow among teens with an experiment using the dating app Tinder.

Teenagers can let ASH know if they think their peers are hotter with a cigarette in their hand, by swiping left or right for nay or yay. ASH says the social experiment was set up because young adults comprise the largest group of smokers in the US and are rarely affected by ads about death and lung cancer.

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit