Sky hosts an actual marathon for Game of Thrones

  • PopPress
  • August 11, 2017
  • StopPress Team
Sky hosts an actual marathon for Game of Thrones

Sky put the running back in 'marathon' in a launch campaign for Game of Thrones season seven.

While many of the show's fans prepared for the new season by taking to the couch to watch a marathon of the previous six, a group of Italian runners completed an actual marathon across Italy while watching the 60 episodes.

The stunt by M&C Saatchi Milan kicked off in Rome and several stages later finished at the medieval-like Sfortzesco Castle in time to watch the first episode of season seven at the same time as the US.

According to Google maps, the distance between the two locations is 571 kilometres or 617 kilometres depending on the route taken. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit