A US animal shelter has come up with a novel way of helping dogs get adopted and at the same time making selfies less about egotism and more about charity. On first visiting muttbombing.com it seems there's machine to create these images, but it actually relies on users telling Dallas Pets Alive about friends who want to foster a dog, and supplying that person' Instagram account for a bit of dog-adding. The campaign was created by US agency Dieste
StopPress is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.