A US animal shelter has come up with a novel way of helping dogs get adopted and at the same time making selfies less about egotism and more about charity. On first visiting muttbombing.com it seems there's machine to create these images, but it actually relies on users telling Dallas Pets Alive about friends who want to foster a dog, and supplying that person' Instagram account for a bit of dog-adding. The campaign was created by US agency Dieste
Marketing, advertising & media intelligence
Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.