A self-skipping ad

  • PopPress
  • May 18, 2017
  • StopPress Team
A self-skipping ad

It's no secret audiences like to skip preroll ads so Barclays, a UK bank, decided to skip its ad itself with a Rube Goldberg machine.

The 21-second video begins with a message from Barclays corporate relationship directors acknowledging audiences will want to skip the ad before it's dropped by a man who presses a red button triggering the machine made up of numerous wheels, a shredder, clothed, a battery and a hammer.

Each item triggers the next with the final step being a hammer hitting a 'Skip Ad' button found on most YouTube ads.

However, among all the action, the bank manages to get a message in for those who are paying attention. Did you see it?

"We offer all our corporate clients a dedicated relationship director with in-depth, sector specific knowledge" is revealed on a series of signs.

The props used also allude to the industries Barclays works for, including, agriculture, aerospace, retail and fashion, according to a behind the scenes video.

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Thanks for watching, or not

  • PopPress
  • June 28, 2017
  • StopPress Team
Thanks for watching, or not

Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.

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