The FIFA franchise is one of the biggest in video gaming, and it's a big money-maker for EA Sports. The release of each edition of the game is met with much fanfare, as players get excited about the new features and elements introduced in each edition. And the release of FIFA 16 was no different.
A massive launch party, ads and social media posts flooded onto the market to celebrate the launch of the new game. But the promotional push didn't stop there. In the context of online gaming, the aim isn't only to encourage players to buy a game but to keep them hooked and coming back for more (and possibly even spend more money on acquiring items in the game).
In a bid to ensure that FIFA players take full advantage of its Ultimate Team playing option, FIFA recently sent comedian Llyod Griffith on journey to seek advice on assembling the best team possible on the game.
His travels take him from Grimsby in the UK to various locations, including Barcelona, as he talks to what could loosely be described as experts for advice on who he should put into his team in the game.
His adventure is captured in a 24-minute webisode (conceptualised by Wieden + Kennedy Amsterdam), which is surprisingly entertaining given that it's entirely based on one man's attempt to create a team in a football video game.