Scarily immersive

  • PopPress
  • April 29, 2014
  • StopPress Team
Scarily immersive

Last year, Maritime New Zealand took the comical approach to inspire life jacket usage. But over in France, high-end marine clothing label Guy Cotten and its agency CLM BBDO has taken the 'let's scare the crap out of them' approach, with a first person online experience called 'A Trip to the Sea' that shows what it's like to drown. 

This guy needed some dolphin assistance, like the kind received by Adam Walker on a recent swim across Cook Strait. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit